Patagonia is an outdoor apparel company on a mission to save our home planet. Patagonia is recognizable for their commitment to product quality, environmental activism and environmentally conscious business practices.
GOAL: Reduce consumption by continuing environmentally friendly business practices with an emphasis on improving customer interaction experience through hang tags.
SEPTEMBER 2020 - PRESENT
My Role: product consultant, user research, product ideation, survey development, prototyping
Tools: Miro, Figma
Team: 4 Designers, 1 Project Manager
Deliverable: Physical Hang Tag Design & Prototyped Digital Experience
background
Patagonia’s hang tags and packaging cross the hands of many globally and each hang tag covers a wide variety of information from price, size, product materials, regulatory information and more. Currently Patagonia utilizes upwards of 30 variations of tag inserts (within a tag fold) and 10 different tag designs that vary based on the product.
In accordance with Patagonia’s mission to pursue environmentally conscious business practices, Patagonia would like to reduce their current hang tag material consumption by redesigning a more efficient hang tag. In order to improve the effectiveness of the new hang tag design, our team will be integrating digital storytelling into the user experience.