MAY 2020 - AUGUST 2020
My Role: design research, product design, visual design, ideation, prototyping, marketing, outreach, communication, social media management
Tools: Figma, Github
Team: 3 Designers, 6 Engineers
Deliverable: Mobile Application & Desktop Rebrand
Covidopoly is a quarantine-themed, multi-player, free online card game that aims to bring people together during quarantine and support front-line workers through the global pandemic.
GOALS: Increase user base in order to create profits to donate to a good cause, expose this wonderful saving grace to more people so that players don’t feel as alone.
background
Globally, the demand for online card games has increased during the first half of 2020. In a time of uncertainty, Covidopoly would like to reach as many people as they can and build a user base large enough to sustain the cyclical loss from transitioning back to regular life that doesn’t demand online multiplayer games.
Covidopoly is a game that touches many individuals on a personal level and brings comfort in a time of uncertainty. By building out a mobile app and aggressively targeting marketing, Covidopoly can reach more people and become one of the leading multiplayer online games. Covidopoly is positioned uniquely because of the theme and memes that are currently felt by many.
KEY INITIATIVES
Increase Product Accessibility: Develop a user-friendly mobile app in order to capture smart-phone users.
Increase User Retention: Introduce new products and features that promote users to keep coming back for more.
Increase Exposure: Utilize marketing strategies to outreach and connect with users on a personal level globaly.
Business: Increase user base and turn a profit.
design decisions
LAYOUT & PLACEMENT
Prioritize the information that users are most commonly interacting with.
FLOW
Team experimented with various different motions and flows to see which interactions would be the most intuitive for a user.
ITERATION
Initial design did not maximize on the amount of space offered on the smaller scree. The team proceeded onward to redesign with less negative space.
MAXIMIZATION
Reducing padding and utilizing more of the screen allows for more information to be digested at the same time. Integrating malleable objects allows for a more flexible user-driven experience.
REARRANGE
Rearranging major touch points such as the “END TURN” button within thumb range allows for a more smoother user experience.